The importance of Personas in Customer Experience Some people believe that you can easily capture a portion of the market with a disruptive product or service. On the other hand, others believe that even the most sophisticated things are unlikely to be purchased, because you may miss the target audience’s desires or perhaps detract from their experience. Product orientation vs customer orientation In my belief, firms adopt a product-focused approach when they develop products and services with the goal of earning a lucky strike. They also think…

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