That sinking feeling of seeing high bounce rates, low conversions, and complaints stemming from UX design mistakes is one we all recognize but want to avoid. While some user experience (UX) design mistakes are hard to avoid, errors can be minimized. Adopt a proactive approach to stay ahead of the curve and remove blocks to…

Read More

A structured design process helps me to take up any sort of problem, make sense of it and come up with solutions. Following is an outline of my design process. 1/ Discover I begin by understanding the following: Ideally the brief would contain most of the above information. Whatever is left out I’ll find out…

Read More