{"id":120,"date":"2022-11-10T07:08:39","date_gmt":"2022-11-10T07:08:39","guid":{"rendered":"https:\/\/demo.yornate.com\/yahya\/?p=120"},"modified":"2022-11-13T22:10:15","modified_gmt":"2022-11-13T22:10:15","slug":"5-steps-personas-for-a-better-customer-experience","status":"publish","type":"post","link":"https:\/\/amaoui.com\/yahya\/fr\/5-steps-personas-for-a-better-customer-experience\/","title":{"rendered":"5 Steps Personas for a Better Customer Experience"},"content":{"rendered":"
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Some people believe that you can easily capture a portion of the market with a disruptive product or service. On the other hand, others believe that even the most sophisticated things are unlikely to be purchased, because you may miss the target audience\u2019s desires or perhaps detract from their experience.<\/p>\n\n\n\n
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In my belief, firms adopt a product-focused approach when they develop products and services with the goal of earning a lucky strike. They also think that people don\u2019t realize what they desire until they see it, and they think that the power of persuasion is strong.<\/p>\n\n\n\n
But there is another approach where everything is geared towards meeting the needs, goals, frustrations, and problems of customers rather than products or services. Customer research is a significant undertaking. It requires time and effort. However, you gain true loyalty rather than dependence, and you reap the benefits in the long term.<\/p>\n\n\n\n
It\u2019s hard to say for sure whether Microsoft<\/a>\u2018s product-centric approach or IBM<\/a>\u2018s customer experience (CX) approach is better. IBM, which relies on customer experience (CX), is close behind, despite being product-centric.<\/p>\n\n\n\n Despite the fact that 70% of B2B customers don\u2019t make it past the sales phase, customer-centricity is the way to go if you don\u2019t want to lose potential customers early on and are interested in winning their hearts and minds.<\/p>\n\n\n\n<\/br>\n\n\n\n It\u2019s not simple to become a customer-centric company. You must first understand and know your customers. Persona definition can assist you with that.<\/p>\n\n\n\n A persona is an imaginary character that represents a group of your clients. You can picture any number of people behind a single persona, and you can target as many personas as you like. If your audience is diverse, you can picture one, two, or even more personas.<\/p>\n\n\n\n<\/br>\n\n\n\n A persona can provide you with a lot of benefits aside from letting you experience what it\u2019s like to be one of your customers:<\/p>\n\n\n\n It\u2019s a time-consuming process, but it pays off big time with lots of insights. Here are five steps to follow.<\/p>\n\n\n\n<\/br>\n\n\n\n Quality research is the most crucial element in building personas. Make sure to collect data, talk with customer-facing employees, run surveys and polls, and examine customer feedback. The more information you have at your disposal, the higher your chances of success will be.<\/p>\n\n\n\n<\/br>\n\n\n\n Look for patterns in the data you\u2019ve collected. Behavioral aspects are better than demographic information in revealing customers\u2019 buying habits.<\/p>\n\n\n\n If you notice that a specific group of individuals uses tablets to shop online, visits your website at the homepage, have previously used a comparable item, and have a few other behavioral similarities, you might identify a unique persona.<\/p>\n\n\n\n<\/br>\n\n\n\n You can create a digital persona using Google Sheets or a persona creation tool. Alternatively, you may create a persona on a whiteboard or on paper. Digital personas are more convenient because they allow for quick changes and are easier for team members to access.<\/p>\n\n\n\n<\/br>\n\n\n\n Your persona should be given a name and a photo, if you can. Try to give them a personality type, as well. Even if personas are made-up characters, real people are behind them.<\/p>\n\n\n\n<\/br>\n\n\nMaking customers the heart of the company<\/h2>\n\n\n\n
Why Personas?<\/h2>\n\n\n\n
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Building a Persona in Five Steps<\/h2>\n\n\n\n
Step 1: Do research<\/h3>\n\n\n\n
Step 2: Identify patterns<\/h3>\n\n\n\n
Step 3: Create a customer profile<\/h3>\n\n\n\n
Step 4: Add details to your persona profile<\/h3>\n\n\n\n